Happy Cats Academy
by Anneleen Bru

I help cat guardians understand the 2am meowing, the shredded armchair, the hiss that came out of nowhere. Maybe it's normal cat behaviour you'd simply like to redirect to a better time, place or object. Or maybe it's a deeper behaviour problem affecting your cat's daily wellbeing. Either way, my science-based approach gives you the practical tools and insight to prevent, manage and permanently change the behaviour, in a way that feels good for both of you.

Meet Your
Cat Behaviourist
With more than 15 years of experience helping cat guardians understand and resolve real cat behaviour problems, I'm passionate about guiding cat lovers toward a deeper understanding of their cat's behaviour, wellbeing and happiness.

Since 2008, my mission has been to help cat lovers understand their cats better, turning frustration and guesswork into real, lasting change.

I combine science-based methods with hands-on, practical guidance, built from analysing and solving unwanted cat behaviours for thousands of guardians and their cats.

My qualifications include an MSc in Animal Behaviour, backed by more than a decade of real-world consulting experience, so the tools you get are both scientifically grounded and tested in real homes. I believe every cat and guardian has the potential for a happy and thriving relationship with the right understanding and support.

Beyond the Academy, you'll find me on stage giving lectures about cat behaviour problems, writing the "I Love Happy Cats" book series, or developing new content spread my experience and insights to cat owners who need help.

It would be my honour to help you and your cats become happier and thrive together!

Anneleen Bru
MSc in Companion Animal Behaviour Counselling (University of Southampton, UK)
Take a look inside the
Happy Cats Academy

A science-based blueprint to understand cat behaviour, prevent stress, resolve unwanted behaviour and make your cat happier than ever!

Cat Wheel

The Cat Wheel model helps you understand your cat both as a species and as an individual. It reveals the instincts, motivations and personality traits that shape your cat's behaviour on a daily basis.

Happy Cats Guide
The Guide explains feline body language, subtle stress signals, territory, social dynamics and the deeper meaning behind behaviour, so you understand not just what your cat does, but why she does it.
Cat Matrix
The structured behaviour blueprint at the core of the Academy. Each chapter covers a different layer of your cat's wellbeing, organised in a deliberate, proven order, built from over 200 real client cases since 2011.
Cat Behaviour Problems

In-depth modules and solutions on litter box problems, urine marking, scratching, fear, anxiety and aggression. Learn how to view and resolve undesirable behaviour in a science-based and practical way and get immediate results.

Happy Cats Chatbot

A unique chatbot, trained by Anneleen herself on the books, videos, frameworks and methodology of the Happy Cats approach. Ask it anything about your cat's behaviour, any time you feel the need.

Lifetime Access
Full lifetime access to all modules and all future content, with videos that include captions and transcripts, plus step-by-step Cat Wheel and Cat Matrix documents, posters and work sheets.
Happy Cat Parents

"This course combines theory with practical application, and I have benefited greatly from it. It truly is an excellent course."

An-Ju Hsiao,
Happy cat mom

"Anneleen truly shows how much she loves cats. She is very blunt with her speech, effecting positively the relationship between the owner and the pet. I really like this course, very easy explanations and material. thank you for this course :)"

Warren Busuttil,
Happy Cat Dad

"After ten years of marriage, our connection had faded until these coaching sessions helped us rediscover the joy and intimacy we thought was permanently lost."

Emily C.
Senior Project Manager at Nexus Solutions
Your Cat Has Been Waiting for You to Learn This
For years I've seen the same thing over and over: "This problem behaviour could have been prevented. Easily."

That's why I created the Cat Matrix, and I want you to have full lifetime access to it, so you can use it, consult it, and dive into it anytime you need support for your cat's behaviour. 

This way, every unnecessary stressful situation for our cats, and for us,  can be prevented and resolved.

We avoid cats from experiencing stress, we prevent cats from ending up in shelters and actively improve and monitor their welfare, we strengthen our relationship with them, and we speak the language we love them in,  science-based!

What you get to see is nothing less than magical.
Frequently Asked Questions

Starting a journey to better understand your cat often brings up questions, and I want to give you clarity before you dive in.

Here you'll find answers to the questions cat guardians ask me most, what to expect inside the Academy, and how the Cat Matrix method actually works in real life.

  • How is this different from free advice online?
    Most free advice focuses on quick tips and is often incomplete, short-sighted, or
    only works temporarily. Some approaches also rely on techniques that create fear,
    stress or avoidance, rather than building real understanding. Inside the Happy Cats
    Academy, you learn the underlying, science-based logic behind your cat's behaviour —
    so you don't just fix one problem temporarily, you understand how to prevent and
    solve future problems too.
  • Is all the advice based on science or professional experience as a cat behaviour consultant?
    Both. All methods inside the Happy Cats Academy are based on science-based feline
    behaviour principles, combined with more than 15 years of professional, hands-on
    experience as a feline behaviourist, working with thousands of cats and their
    owners in real-life situations.
  • Is this suitable for beginners?
    Yes. The Academy is designed to guide you step by step, even if you have no prior
    knowledge of cat behaviour.
  • Does this work for every cat?
    Yes. Every cat is different, but feline behaviour follows clear patterns. Inside the Academy, you learn how to understand your cat's behaviour and apply the right steps from the Cat Matrix to your specific situation.
  • How quickly will I see results?
    Some changes can happen within days or even overnight. More complex behaviour issues may take longer, depending on your cat and the situation. What matters is that you finally understand what is happening, why it sometimes takes longer, and what to do
    next.
  • I have multiple cats. Will this still work?
    Yes. The Cat Matrix is designed to help you understand both individual behaviour and
    interactions between cats.
  • Will there be new content added in the future?
    Yes, we will continue to add new video lessons on cat behaviour and common behaviour
    problems. With lifetime access, you automatically get access to all future content,
    and we'll notify you by email whenever new lessons are added.
  • Is it really US$99 for lifetime access and all future updates?
    Yes, it really is — no subscription. US$99 is a deliberately honest price for the
    value you receive, chosen to keep the Cat Matrix accessible to every cat owner, not
    just a select few. All cats deserve to be happy and become the best version of
    themselves.
  • Do you have a refund policy?
    Yes. If you don't see any improvement in your cat's behaviour within 14 days, and
    you've applied the first steps of the Cat Matrix, you can request a full refund.
    Simply email us at hello@happycats.com.
Happy Cats Academy 
Full Access
Ready to optimise your cat's happiness and welfare?
Complete the form to start your access to the Cat Wheel, Guide for a Happy Cat, Cat Matrix, and Feline Behaviour Issues modules, plus Felinova, your personal Happy Cats chatbot.

Questions before proceeding? Reach us at hello@happycats.com.
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